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As auctions become an increasingly popular way to dispose of property, John Brown & Company draws on over 60 years of property experience to offer clients bespoke service and specialist knowledge tailored to their needs with the sole aim of achieving full market price.
With proactive target marketing and high profile advertising we are able to match over 10000 ‘ready to go’ investors with individual properties. Add to this a competitive fee structure and excellent administrative systems to complete the marketing mix, we have all the ingredients to offer our clients first class management of the auction process from initial instruction to final completion.
If you would like a free auction appraisal please contact us free on 088 328 1401 to register details or alternatively contact us by email at m.murphy@johnbrowns.co.uk
Please feel free to ask us any property related questions and, if possible, pay particular attention to our Financial Services, Acquisitions and Legal sections which we are sure will enhance any property portfolio or disposal performance.
Auctions are Held throughout the year at the Halliwell Jones stadium in Warrington, See overleaf for the benefits of selling at Auction.
There are a number of significant benefits for choosing Sale by Auction and at John Brown and company we are more than experienced to advise if your property is right for Auction.
There is no faster way of selling. The process can take as little as five weeks from instructing us through to an exchange of contract. You will likely bank the proceeds of your sale within two and a half months from going to the market.
Priced correctly, you are more than twice as likely to sell your property at Auction as by Private Treaty.
Your sale is certain. When the hammer comes down you have exchanged contracts, your buyer is legally committed and can’t change his mind. You will be so much better off than via sale through the normal Private Treaty system where approximately one third of all sales collapse after they have been agreed.
Your property will be advertised very intensively in the local press prior to the auction date, and also internationally through specialist websites that target investors and professional buyers. Your property will be featured in our Catalogue, which is mailed to over 5,000 interested buyers and extensively on the web. In truth nobody offers more high profile marketing than you receive locally from an Auction House.
We set up special press promoted viewing days for your property. Each is hosted by a member of our Auctions team, who can talk knowledgeably about the potential that your property offers and answer all manner of questions from prospective buyers. It is by
talking with these viewers that we can judge interest and help guide you in setting the Reserve Price.
Our aim is to generate interest from two or more prospective buyers and to encourage them to bid against each other. The process of competitive bidding will help your property to achieve ‘best price’ on the day. Sometimes buyers are so anxious
to acquire a property that they put in a very strong pre-Auction offer – if in our view that figure is unlikely to be reached or surpassed in the Auction Room, we will recommend its
acceptance under Auction rules, and with a condition that contracts are exchanged at least five working days in advance of Auction day.
Often properties achieve a sale price at Auction in excess of the Guide Price. Regularly the result is ahead of that which might have been acceptable with a Private Treaty sale, but you can always be sure that it has achieved its Best Price on the day. This is especially important on Probate properties where Executors are required to achieve “Best Price”. When Auction is the chosen sale route then this is guaranteed and also open to public scrutiny.
More and more investment properties are now being sold by Auction without vacant possession being obtained in advance. By continuing the tenancy the vendor will continue to receive rent until completion date, and the purchaser will start receiving
an income from that date onwards. Auction House sells a wide variety of occupied properties – Regulated Tenancies, HMOs, Assured Shortholds and others that are let commercially.
With Private Treaty sales a price agreed often isn’t the price you finally receive. With Auction there is no re-negotiation, no discounting to take account of survey findings or any last minute gazundering. With Auction your buyer will have fully researched
the property’s condition prior to bidding and cannot reduce the sale price after the hammer has fallen.
If you are in a hurry or have a deadline to meet, then Auction could well be right for you. From the outset you will know the date of the Auction and legal completion will usually be set for 28 days thereafter. This time-scale is fixed and legally binding to the two
parties. Financial pressures and the need to relocate or dispose of a property in a specific time frame can be easily accommodated and almost always met with a sale by Auction.
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